This work aims to create an identity for a fabricated exhibition called ‘Back Story” that held by MOMA.

Here is a trivia, there are about 90% of vitamins on the market are synthetic antioxidants manufactured by petroleum extracts as raw materials. This will not cause negative effects on the human, but eating health products is like eating petroleum is indeed an unexpected back story, and it is even more nasty.

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It is not a design that reminds people to pay attention to health.  The meaning behind the theme is actually to reflect the rarely-known and surprising fact with the daily objects, so as to bring out a message: let’s stay curious to the things around you in daily life, maybe you can discover an unknown side of them!