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靜 - SERENE (2022)


packaging design

17 x 38 cm rectangular box

6 x 26 cm cylinder

/logo design


/product photography

It is a conceptual packaging design that takes incense as the subject matter to convey an abstract idea of emotional shift. To creating an interactive design of the packaging, the process of opening can give users a visual experience from negative emotions to calmness through peeling the package. 


In this project, the art direction of the design combines the Chinese artistic mood of the character “靜” and the material “string”.

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